SMOR.tv : Sam Morris » Print Portfolio

SMOR.tv DVD Packaging

Sam Morris — Tue, 27 Jan 2009 03:46:07 +0000

This is the DVD packaging I created to go along with my 2009 reel and the SMOR.tv identity.

Continental Product Showcase

Sam Morris — Fri, 05 Dec 2008 13:26:04 +0000

For this project I worked with a group of four other students to create a new Continental Airlines logo, website, and commercial. Once complete, I created a product showcase PDF using Photoshop to composite the logo onto different items, which helped us present the new logo. I ended up creating an endtag with this logo as well, which is something I’ve always enjoyed doing.

RedBull Magazine Ad Campaign

Sam Morris — Sat, 12 Apr 2008 19:25:09 +0000

When I started out I was planning to create an ad campaign for the Toyota Tundra, but I quickly realized that due to a lack of resources it would be a hard subject to work with. Instead I decided to a set of four magazine ads for RedBull Energy Drink, which ended up being one of my favorite projects. Each ad uses a different method of advertising.
From left to right: Showing the benefits, testimonial, borrowed interest, and showing the product.

Anti-DUI PSA Campaign

Sam Morris — Fri, 04 Apr 2008 19:44:44 +0000

The goal of this ad campaign was to create three ads for three different types of environments. I decided to pick a bar bathroom, billboard, and the side of a taxi cab for my 1-800-FREECAB concept. The concept of 1-800-FREECAB is simple…Give people an alternative and safe method for getting home. The most important aspects being the taxi would be free and would arrive in a reasonable amount of time

Bay Rock Magazine Spread

Sam Morris — Thu, 27 Dec 2007 01:08:14 +0000

During my magazine class I had to create a spread for Bay Rock, a fictitious magazine company. I figured a shot of an instrument would work well, but my original image of a saxophone wasn’t doing the trick. I decided to use an extremely large image and crop it down to an area of interest, hoping it would immediately grab the readers’ attention. I used a guitar’s body to shape my text and kept my design simple, letting the image of the guitar do most the talking. The text is purely for mockup purposes and will not read well if at all.

Blip Magazine Feature – San Francisco

Sam Morris — Sat, 15 Dec 2007 00:39:36 +0000

As a class project we created a magazine called Blip. We each had to create potential layouts for the magazine’s features. I decided to create a feature showcasing San Francisco since it was decided the magazine was going to focus on the Bay Area. The text is for mockup purposes and will not read well if at all.

Gill Sans Typography Cover

Sam Morris — Wed, 17 Oct 2007 23:24:08 +0000

This piece is a cover for a typography report, specifically for Gill Sans. I had to design a front and back cover, along with an inside cover. I was not required to create the contents of the report and the text you see on the back is just for mock-up purposes. My only disappointment was we were required to use a photograph of our subject, and I feel the modern design and color scheme combined the old black and white photo creates a clashing style.

Walter Movie Poster

Sam Morris — Wed, 10 Oct 2007 00:09:17 +0000

Each class entering Ex’pression College is broken into groups and creates a short film. The senior classes create the movie posters for the freshmen classes. The movie I was assigned was thriller film called Walter. After a few rounds of ideas I decided to go with a minimal design with a very selective color palette.

SF Jazz Festival Postcard

Sam Morris — Sun, 23 Sep 2007 02:47:03 +0000

As my final project I had to create a postcard. I picked the SF Jazz Festival as my client and tried to make something fitting. I used an analogous color palette based on the warm colors of the saxophone and a backdrop of San Francisco to add some depth to the piece.

Go Travel Guides Cover Set

Sam Morris — Wed, 19 Sep 2007 23:52:07 +0000

As the final exam, I had to create a set of covers for a fictitious company. I used Illustrator to design most of the cover and used photoshop to create the bottom photograph section, which could easily be swapped out with other images as needed. Due to time constraints, only the design of the front & spine were required.

Rosemary Cafe Menu

Sam Morris — Mon, 10 Sep 2007 16:31:25 +0000

For my midterm I had to create a menu for an upscale New York cafe (fictional company). I used a very lightweight font and simple design to create the elegant tone. Because the gray text is so light, along with the face it’s a light weight it only reads well when printed at full size and may be hard to see on screen.